How Shower Screen Businesses Can Create A Successful Blog
It is often erroneously thought that blogs and blogging are only for internet marketing businesses, thought creators, or celebrities but the truth is that blogs can form an integral part of an online marketing strategy for all kinds of businesses including shower screens companies.
Blogs are one of the easier online properties to set up, they are relatively simple to operate, and most importantly, they can boost a business in numerous ways.
Main Benefits Of Blogging
Starting a blog for your shower screens business has several benefits which include:
- Driving traffic to your website
- Helping to boost SEO and in turn rankings on search engines
- Generating content that can be repurposed on other marketing channels such as social media
- Can help gain the trust of visitors based on the excellent content which you publish
- Can help convert traffic into prospects and ultimately customers
- Boosts your branding and credibility
- Allows you to promote special offers and new products
Ask yourself, what business would not want all of those benefits and for your shower screens business they can all apply, but only if you create a blog in the first place.
To help you understand how to create your blog if you have not already done so, here is a simple blog-creation roadmap.
Know Your Audience
When considering the design of your blog in terms of images and future content, you must understand who your target audience is.
Do not try to make your blog appeal to everyone, because not everyone will be interested in shower screens.
Those that would are likely to be homeowners, within a certain age group, probably married, and also likely to be within a specific income bracket.
Choose Your Blog Title
You want to choose a blog title that captures what it is about without being too bland.
We suggest you brainstorm this, stop for a while, try again, and then try to see if any of the suggestions you have written down stand out.
Also, ask others what they think of any potential name or if they have any blog title ideas themselves.
Plan And Organise Your Content
The beauty of a blog is that much of the work can be planned well in advance, especially the content.
At this stage, you first want to think of what broader categories relating to shower screens you are going to include and then think of your first ten blog post titles that you believe will interest your target audience.
Have Your Content Created
You will notice we did not say “write” your content, because you do not have to unless you have the time and desire to do so.
Otherwise, you should outsource this to one or more freelance writers who will create excellent, high-quality content for fees that you will find are great value for money.
Optimise Your Blog For Search Engine Rankings
Given the importance and technical nature of this, we recommend you hire a web design or SEO agency.
They will ensure that all the on-site structure and coding of your blog is fully optimised and can also provide guidelines so that the content you subsequently have created is also optimised for search engine ranking.
Spread The Word
Once your blog is up and running and content is being published, you must now let as many people know that it exists as possible.
This can be done in many ways which include social media posts, taglines in emails, links on your main website, and you can also publish guest posts on other blogs with links back to your blog.
Monitor Your Blog’s Performance
Although a blog is relatively easy to run, it does not mean you set it up and forget it. You must monitor its performance such as conversions, how long people visiting stay on the blog, comments, likes and so on.
A digital marketing agency will help with this given that it does require a degree of knowledge as to what to measure and how to fix it if it needs optimising.
