How SEO Can Impact Your Business

How SEO Can Impact Your Business

Search Engine Optimisation (SEO) is the art of improving the visibility of a website, app, or product, but are there other ways it can affect a business?

Today we’ll cover the four pillars of SEO:

How SEO Can Impact Your Business

Organic search will often be the primary source of any website’s traffic. It’s a critical cog in the process of getting users to complete an action or purchase on a website.

As we’re sure you’re aware, Google owns a significantly larger portion of the search engine market than its competitors such as Bing, Yahoo etc.. but that’s not to say that all search engines can’t contribute to a brand’s awareness. However, Google does control over 75% of the search arena which is why its guidelines, algorithms and updates are important to stay on top of.

A growing number of internet users are visiting Google at least once a day to get information and being highly visible as a trusted and reputable business on Google will always work in a brand’s favour. A quality SEO strategy backed up with a high quality and high-performing website goes a long way to ensuring those new visitors to your website become returning engagements.

Build Trust and Credibility

The goal within any well-formed SEO strategy is to establish a connection with a user and direct them to a well-designed website that offers a clean, effective user experience. That user experience begins before a user has even visited your website by making your brand discoverable in search.

By offering your website visitors a clear path from search engine to homepage, your brand will build authority within search engines and encourage positive user behaviour, all of which Google takes into consideration when returning relevant search results.

Search engine recognition and authority is a long game though, you can’t just launch a website and expect to be visible in Google within a few days! Ongoing work is needed to ensure your website is optimised for search and content is fresh and regularly updated.

Establishing a brand or business as a trusted authority within its industry takes time, patience and commitment but also relies on offering a quality service or product that builds customer trust.

User Experience

All business owners want to be on page 1 of search engine results but few realise that user experience plays a huge part in getting there.

How SEO Can Impact Your Business

Google has learnt over time how to measure and understand whether a user has enoyed a positive experience when visiting a website they have been directed to from search. A positive user experience has become a vital component to a website’s visibility and success.

Customers are searching because they have at the very least, a vague idea of what they want. If they visit a website and can’t find what they’re looking for, they won’t stay and look, let alone come back.

The way that we search for information has evolved over time. We ask longer questions so that we can get to where we want with as little effort as possible.

Ensure your website answers your target audience’s questions by understanding their interests, their pain points and their online behaviour. Present them with a clean and optimised journey once they hit your homepage so that they can find the information they need seamlessly.

Good SEO needs to incorporate user experience.

Local SEO

With the increase of internet usage being carried out on mobile devices, local or “near me” SEO has become a fundamental part of a business’ success.

Local SEO aims to optimise your online presence for a specific location meaning that people can find you quickly and easily, which in turn will mean they are one step closer to interacting with your brand.

This is achieved by optimising a website and its content to include information relevant to the location and industry a brand belongs to.

To promote engagement on a local level, a brand should optimise its Google My Business listing and social media channels as a starting point.

An emphasis should also be put on Google Reviews as well as reviews on other directory websites such as Yellow Pages and True Local.

SEO Doesn’t Break The Bank

Of course, if you hire a reputable digital agency to carry out SEO work for you, it’s going to cost money. All the best things do!

But SEO is relatively cheap in the grand scheme of things and the return on investment will most likely be considerable in terms of the benefit for a business.

SEO isn’t a marketing cost, it’s more of a business investment. Well structured and well executed SEO strategies will impact your business for years to come and drive quality and qualified traffic to your website. Giving it the attention and care it deserves can only reap positive rewards for your brand and business.

If you’d like to know more about how SEO can work for your business, get in touch with us for a chat!