Legal Options For Web Designers Wishing To Enter Into A Joint Venture

Legal Options For Web Designers Wishing To Enter Into A Joint Venture

At some point in the life of their business, web designers might have the opportunity to enter into a joint venture with another business on a project for one or more clients. The nature of these joint ventures can differ considerably with examples being:

  • Teaming up with another web designer to create a large, corporate website
  • Working with a web design agency that requires the particular web design skills you have
  • Collaborating with a digital marketing agency to add a new website to a client’s marketing funnel

Whether any of these or some other joint venture opportunity, one aspect constant in all of them will be the need for a joint venture agreement to be created and signed by both parties. There are three main types of joint venture agreements, which are incorporated, unincorporated, and unit trust, respectively. Below are explanations for each of these.

Incorporated Joint Venture Agreements

An incorporated joint venture agreement is used when the two parties to the joint venture do so by creating a new company. From a legal perspective, it is via this company that the joint venture will be pursued rather than through the respective existing businesses.

An incorporated joint venture agreement usually means that each party has an equal share of the business unless a differential has been agreed upon where the split is 60% to 40%, for example. In either case, a shareholder agreement will need to be signed by both parties.

An incorporated joint venture agreement offers web designers a greater level of protection as it is the new company to which liabilities will apply and not their existing business.

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Great First Impression When Meeting Potential Clients

5 Tips For Web Designers To Make A Great First Impression When Meeting Potential Clients

One facet of web designers is that the way they work, including where and within which type of business, is extremely diverse. Some might work for a national marketing company, others for a local web design agency, and many are freelance individuals. As such they will all have different levels of experience and resources at their disposal whenever they are hired to design and create a website for a client.

Despite the plethora of different working environments and methods that web designers have, one element of their work unites them all and that is the fact that they must be able to attract new clients to continue working. No clients mean no income which, for any business, usually means the end is nigh.

How web designers attract clients can differ but almost always there will come a point when they must meet a prospective client, either in person or via an online meeting app such as Zoom or Skype. It is at this meeting that most clients will make a judgment on whether this is a web designer they want to work with and that will be heavily influenced by the impression that the web designer makes upon that prospect, especially the first impression.

So, a question web designers should be asking themselves before they even discuss technical web design matters in a meeting is, “How can I make a great first impression?”. For web designers reading this, or indeed anyone who at some point will want to create the best possible first impression whether for a job interview, meeting a new manager for the first time, or selling services to a prospective client, here are five tips to help make that first impression a great one.

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Main Types Of Copywriting Services – Part 2

Types Of Copywriting

Copywriting covers a vast range of specific items that can be written, how they are written, and the purpose of what is written, can also vary greatly.

To help us better understand these differences, we have categorised copywriting under five different headings, and it is under these headings that you likely to find the type, or types, of copywriting you need for your business.

It could actually be the case that you require all five, and you may find there is some cross-over as none of these is finite. The other point to note is that although there are these five different categories of copywriting, it does not mean that five different copywriters will be needed. One copywriter is likely to be able to write the copy for them all.

Brand Copywriting

This is the copywriting which seeks to promote the identity and the image of a particular brand. It is these words that convey what the company’s ethos and principles are with a view to making a connection with those who resonate with them. One of the other key goals of branding copywriting is to differentiate it from the competition.

You will find branding copywriting in several places including the ‘About Us’ page on the company website, and the company may also have a mission statement.

Also, a lot of interaction will happen between the copywriter and those responsible for the imagery of the brand, such as the designers creating logos and graphics, so that there is consistency and correlation between them.

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Main Types Of Copywriting Services – Part 1

If we were to ask the question, ‘What type of writer is responsible for generating the most amount of money?’, it is more than likely that the answer will be authors. It seems logical when you think of the hundreds of millions of dollars that writers such as Danielle Steele, J.K Rowling, and Stephen King must have earned from their writing.

However, while writing novels might be the form of writing that earns the individual writer the highest incomes, it is not the form of writing that has generated the most money.

It is that crucial word, ‘generate’ that is the clue, because it is copywriting which is responsible for generating more income than any other form of writing. If we take that a stage further to answer the question with regards to the type of writer, then that answer is a copywriter.

What Is A Copywriter?

According to a report from professional web designers, a copywriter is someone who has the skills to write words that virtually change the thinking of the person reading those words. They can turn a sceptic into a raving fan, and a doubter, into an enthusiastic buyer.

Copywriters are responsible for writing just about every advertisement that has ever been created, whether that be text ads in newspapers and magazines, the scripts for radio and television ads or the sales copy for the sales pages and PPC ads you see online.

Copywriters wrote them all, so just think of the trillions upon trillions of sales over the decades that all those adverts have generated, and it is mainly due to the words written by copywriters that those adverts have been so effective.

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Would You Build Your Own Car

Would You Build Your Own Car?

It’s a strange thought, isn’t it? Personally, I wouldn’t know where to start! There are so many little details and considerations that go into all the moving parts that make up an automobile.

That being said, even if someone gave me a DIY car kit and told me that all I had to do was add the steering wheel, seats, “Hello Kitty” seatbelts, awesome new headlights, and all the little flourishes that made me “me”, would it even be roadworthy?

Sounds pretty risky, and the RAC would probably laugh at me.

Wait, what’s this got to do with the web?
Right, yes, sorry.

The risk involved with building your own car is similar (I suppose) to building a website.

You could build your own website using any number of web builders these days, but is that what you do for a living? Do you know all the little pitfalls related to security, usability, accessibility, browser (in)compatibility, CSS, HTML, PHP, <include excruciatingly long list of buzzwords and terms here>…

No? I’m not a betting man, but I would wager that what you’re best at is running your business, and helping your customers. If you start devoting valuable time to building a website, have you compromised time you could’ve spent on other parts of your business?

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