If we were to ask the question, ‘What type of writer is responsible for generating the most amount of money?’, it is more than likely that the answer will be authors. It seems logical when you think of the hundreds of millions of dollars that writers such as Danielle Steele, J.K Rowling, and Stephen King must have earned from their writing.
However, while writing novels might be the form of writing that earns the individual writer the highest incomes, it is not the form of writing that has generated the most money.
It is that crucial word, ‘generate’ that is the clue, because it is copywriting which is responsible for generating more income than any other form of writing. If we take that a stage further to answer the question with regards to the type of writer, then that answer is a copywriter.
What Is A Copywriter?
According to a report from professional web designers, a copywriter is someone who has the skills to write words that virtually change the thinking of the person reading those words. They can turn a sceptic into a raving fan, and a doubter, into an enthusiastic buyer.
Copywriters are responsible for writing just about every advertisement that has ever been created, whether that be text ads in newspapers and magazines, the scripts for radio and television ads or the sales copy for the sales pages and PPC ads you see online.
Copywriters wrote them all, so just think of the trillions upon trillions of sales over the decades that all those adverts have generated, and it is mainly due to the words written by copywriters that those adverts have been so effective.
