Your brand is your business. It is what you are, who you are and what your entire reputation depends on.
For a great brand to resonate, engage and remain in the minds of its intended audience, it needs to be constantly monitored especially in a digital world that is constantly evolving.
To really get to know your brand, we will meet with you and establish what it is you are trying to achieve. First and foremost a solid brand identity would be discussed, we would determine colours, fonts, logos and taglines and the right tone of voice for your business.
We will then produce concepts and ideas for you with the aim of taking your brand where you want it to go, and identify the point of difference between you and your competitors.
We can provide a full range of branding options for you, from business cards, logo design, promotional materials and flyers to a complete guidelines document for your business.
Setting yourself achievable marketing goals can shape the way your business evolves within its initial stages. Once the look and feel for your website has been defined, we can establish ways to raise brand awareness through intelligent and concise marketing campaigns.
We will work with you to produce a detailed marketing schedule, and advise you in identifying marketing channels with a proven return on investment.
Understanding the importance of great data is imperative for any project we undertake. That's why we choose to use Google Analytics as our primary analytics platform.
With analytics integrated for our clients, we can provide them with valuable insights into how their website is performing, where their customers are coming from in terms of location as well as referrals, which pages are most popular and which aren't performing as expected, best-selling products and a whole lot more!
Having this data at your disposal can be crucial to the direction your strategy takes, and will guide you in ensuring that the content on your website, promotional material, and marketing channels is engaging the right customers.
In a world where we are inundated with marketing emails, you need to ensure your marketing campaigns are relevant and timely.
It's crucial to understand the data you have at your fingertips (and how to use it), so that you can start to build an effective email marketing strategy.
We can integrate the right email marketing platform with your website and social media channels in order to build a database you can market to. We can also provide you with some templates to use, and help you understand the value in measuring email performance.
At Cybera Digital, we offer email marketing workshops and hand over to you to take on more of a self-managed role, or alternatively, we can manage your email marketing activity for you, while communicating the right messages to your customer base and adding an extra revenue stream for you and your business.