Green Scientific specialise in providing high quality products for laboratories and wineries. Selling a range of testing equipment, cathode lamps and dispensers, they recently established a web presence with an online store but needed some help with optimisation and web content management.
We put together an SEO strategy for the brand that would lend itself to raising awareness of not only the business, but the product range as well. With the focus on gaining more exposure in search engines and online directories, we set about implementing site-wide optimisation on their existing Magento site in order to enhance natural rankings and links to and from the website.
By integrating Google Analytics on the website, we can see that visitor rates on the Green Scientific website have increased and we have now provided the business with a more robust marketing strategy so that they can evolve and appeal to a wider and international audience.