MacDonald & Cammac Machinery are the leading machinery equipment supplier in New Zealand, having serviced the area for over 50 years.
They found themselves in need of a website refresh, as they were losing out to competitors who were displaying their products in a much more visual way.
The site administrators could not reliably update their homepage content, and found that they didn't have enough control over which products they could showcase to their customers.
We quickly identified solutions for their problems and, based on the legacy sites' usage statistics, created wireframes and user flow diagrams to design a fresh user experience.
The new site allows customers to navigate through product categories and subcategories with ease, regardless of the device they're using. They can also request quotes for products instead of directly purchasing the equipment online, due to the constantly changing nature of the product line and fluctuating shipping costs.
The site is hosted on Cybera Digital's Australian servers, with increased security through the Cloudflare network. Usage tracking is handled by Google Analytics.