Comprehensive E-Commerce Solution for Zebart Women's Clothing

Introduction

Zebart is an Australian owned fashion label designed for the modern woman. Privately owned and operating in Melbourne, they first approached Cybera Digital in 2017 to modernise and re-design their website.

A lot has changed for Zebart since then. In 2018 their business goals shifted and they moved exclusively into the wholesale market.

In 2019 Zebart rebranded, and with the rebrand came a need to pivot back into retail, while continuing to maintain and build the wholesale arm of their business, running both facets side-by-side in a single e-commerce store.

They knew this wouldn't be simple, and they asked Cybera Digital for their guidance and expertise.

Solution

This time around, Cybera Digital had to maintain and upgrade aspects of the current website so that wholesale customers still had access to their accounts to purchase stock, while allowing new retail customers to purchase stock, all the while improving the user experience overall for audiences with modern expectations.

Taking the opportunity to really put the website under the microscope, certain design elements were rebuilt entirely from scratch, while other (unnecessary) aspects of the site were completely removed.

These updates improved usability while increasing the speed and responsiveness of the website overall, especially for mobile devices.

Results

This is one of our latest projects so the results are still coming in! However, the business now has a more recognisable identity online and a fully functional retail/wholesale e-commerce solution their customers will enjoy.

Services

  • UX Design (responsive)
  • Custom Web Design & Development
  • E-Commerce enhancements
  • Ongoing usage tracking and analysis

I approached Cybera Digital because our existing website was very outdated and needed a fresh look. Cybera Digital helped me take my ideas and translate them into a website that would be eye catching, modern and easy to use. The result was exactly what I had envisioned and is a successful elegant site with consumer friendly functions.

One thing I liked was their passion and willingness to solve any problem. I found the experience very professional, easy and fun! I would highly recommend Cybera Digital to people who are looking for a complete digital marketing experience and honest, friendly environment.

Freya Barrett
Zebart Australia

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